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House of Harlot designs for ASOS!

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House of Harlot is one of the best known latex fashion design companies in the world. They have been making high quality, superbly tailored and excitingly designed latex fetish garments since 1991, and can include in their client base Dior, Louis Vuitton, Beyonce, Christina Aguilera, Lady Gaga, Topshop, Sonia Rykiel, Raf Simons, Oscar de la Renta, Victoria’s Secret, Meadham Kirchhoff and many more, as well as the world’s latex enthusiasts. They supply exciting luxury garments and other products with beautifully sexy designs, great customer relations and after sales care.

Their products include Latex and other fabric garments, fetish clothing, rubber clothing, bespoke and ready to wear, designer lingerie, leather fashions and gorgeous accessories. Their fabulous collections are available online and from their shop in London’s fashionable Brick Lane district.

Asos on the other hand, has become home to the hottest new brands and vintage boutiques from around the world. In the Asos Marketplace you will find the best independent designers alongside quality sourced vintage from hundreds of sellers.

And of course when one of the top worldwide sellers of quality latex and the top worldwide seller in mass market fashion retailer merge, the result can simply be fabulous!

The collection comprises of four styles, each available in red, black and nude.

The garments are a cupped mini dress, a miniskirt, and a halterneck bra and thong with lattice detailing.

Prices range from £63 (approx €87/$96) for the Keely thong to £200 (approx €276/$304) for the Dahlia slip dress. In between are the Maia skirt, £84, and Bambi bra, £108.

“This unique collaboration with the retail giant is a fantastic opportunity to showcase latex fashion to a wider audience, and is in keeping with House of Harlot‘s commitment to making the world a shinier place!” said delighted HOH boss Robin Archer.

The House of Harlot Asos collection is not the first time the London label has supplied latex clothes to a mass market fashion retailer.

A few years ago it was commissioned to provide a limited range to Top Shop which sold out almost as soon as it appeared. The styles were offered under one of Top Shop’s own labels and at the time, it was not widely known that the clothes had been produced by House of Harlot.

The prices tags put on the range by Top Shop outraged a number of people on forums such as FetLife’s Latex Lovers group, and prompted a couple of UK latex designers to announce that they would happily provide the same garments to the public for half the price.

Predictably, the price tags on the brand new House of Harlot Asos range stirred up another mini-storm on the same forum — even though the prices for these fairly simple styles are generally below what House of Harlot charges for its equivalents. And clearly, if young fashion-conscious women are happy to buy latex at these prices from this major fashion retailer, we can to conclude that Asos has got its pricing right for its market.

See the whole House of Harlot Asos Collection HERE.

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