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Sheguang Hu in Beijing Fashion Week

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Sheguang Hu is a fashion designer who had moved by the age of 16 from China to Netherlands where he runs a clothing store in Amsterdam. He also travels to China and is extremely busy with designing his fabulously extravagant designs and preparing his shows. He is also preparing a clothing line which will be available later on.

Yes, we should had heard about him before, but we didn’t. And we are sorry about that. We got to know him from this year’s Beijing Fashion Week, whose catwalk was just stunning. Period.

Spectators in the front row, actually thought they had been wandering into a screening of a horror film, rather than watching a catwalk presentation at China’s Fashion Week.

The catwalk was all about horror, fetish and PVC.

The catwalk also looked like a riot of red with unsettling touches, such as a model holding two dolls that looked as if they were covered in blood; horned figures and numerous prosthetic hands adorning the necks of garments. The Chinese-Dutch fashion designer sent his models down the catwalk in nightmarish creations with splatterings of fake blood.
There was a model who stepped down the catwalk in a full-length red gown accessorized with a fake mask and huge devil horns. Another, made for a creepy sight as she walked with a model who looked as she could be her twin.

The sinister pair’s appearance was enhanced as one was wearing a top that looked a lot like a straight jacket, binding her arms to her sides. A fake hand stuck out from each of their shoulders.
There was a PVC dress with a huge flower on the shoulder made for a dramatic site, and was even more arresting as the model wore a matching mask covering her entire face with two slits for the eyes and one for the mouth.

Masks were a popular element of the collection with another model sporting a full face latex mask with two huge ears at the side. Although there were slits for the eyes and mouth, the person’s face was completely invisible behind the creation.  Body parts such as hands and heads featured liberally with one model sporting a huge cape-like garment with prosthetic hands emerging from the neckline.  Another one, was given red heads with no eyes lined up along their shoulders, while a model walked down the catwalk with her face painted red and her eyes closed was almost impossible to distinguish from the mannequin heads around her shoulders.
A full skirted ball gown with coils of wire on top made the blood covered model look as if she’d been involved in a particularly nasty accident. While models are known for strutting down the catwalk with blank sphinxlike expressions to let the clothes do the talking, this particular fashionista got into the spirit of things, with the angry look of a wild animal ready to pounce.

Another paused for effect and stretched out her arms as she showed off her elaborate head gear, which featured a kite with ribbons that streamed to the floor.
Sheguang Hu, we want more and we are desperately waiting for his next catwalk!

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